Tuesday, 12 April 2016

Generation Y

My daughter recently brought to my attention an article entitled “Why Generation Y is unhappy”. The hard hitting, yet humorous piece, tells the story of Lucy, a member of Generation Y.

Who is Generation Y? They are children born in the late 1970s to mid-1990s. Defined as a group of youth who, not only know that they are special, but who are, in fact, the main protagonists of their own very special story of life. It is assumed that being the central character of their own special story, Generation Y is a happy lot. Wrong, they are not. This is worked out by the following very simple formula:

Happiness  =  Reality    Expectations
               (Equals )             (Minus)

Interpretation: when the reality of someone’s life is better than they had expected, they are happy. When reality turns out to be worse than the expectations, they are unhappy.

According to the article, the context to this unhappiness has its roots in the following explanation.

Generation Y are children of the Baby Boomers born in the 1950s (and later!!) to Lucy’s grandparents who had experienced the Great Depression and World War II (to put it in context, the effects of World War II was a shared experience in Africa. Colonialism was another). These collective experiences made Lucy’s grandparents obsessed with economic security. They therefore raised Lucy’s parents to build practical secure careers like banking, law, teaching and medicine. The virtue of hard work was drilled into them.

Hard work with time =  success
                             (equaled)

Lucy’s parents followed the script and true to their parents word, the world beckoned.  As the 70s, 80s and 90s rolled along, the world entered a time of unprecedented economic prosperity. Lucy’s parents did even better than they expected which left them feeling gratified and optimistic. With a smoother, more positive life experience than that of their own parents, Lucy’s parents raised Lucy with a sense of optimism and unbounded possibility. This was a universal phenomenon. Baby Boomers in the West, the East and Africa told their Generation Y children, they could be whatever they wanted to be. As they did this, they instilled the special protagonist identity deep within their children.

To be clear, the article points out, Generation Y want economic prosperity just like their parents do but something else is happening too. There is a second message Lucy has been given and that is you are special. She has been told this repeatedly. And to what effect? The message has made  Generation Y delusional. They believe that they and they alone are unusually wonderful. This feeling of being unusually wonderful lends itself to feelings of entitlement. Could this explain the attitude of our youth today? Thrown into this general confusion, it would appear that somewhere along the line, even Baby Boomer parents have bought into the narrative that, because they have worked so hard, the world owes both them and their children.

However, what Baby Boomers know and should, as a matter of urgency, inculcate in their little bundles of joy, is that the world is not an easy place to be and the weird thing about life and careers, is that, they are actually quite hard. Therefore, while we wildly celebrate our babies admissions into celebrated disciplines like law, engineering, medicine and the like, we must continually remind them that it will take years of blood, sweat and tears to build to levels of success. It will not happen over-night.

The article ends with three valuable pieces of advice to Generation Y:

Do not shy away from ambition. Remain wildly ambitious. Just remember the specific direction may be unclear but it will work itself out.

Stop thinking that you are special – the fact is right now, you are not. You are just another completely inexperienced young person who doesn’t have that much to offer yet. You can become special by working really hard for a long time.

Ignore everyone else. The phrase about other people’s grass being greener is not a new one but in today’s “instagrammic” imaging world, other people’s grass looks like a glorious meadow.  The truth is that everyone else is just as indecisive, self-doubting and frustrated as you are, and if you just do your thing, you will never have reason to envy others.


Lastly, to Generation Y, on behalf of all the Baby Boomer parents, I apologise for the role we have played in creating a delusional world for you. In our defence, we wanted the best for you. Now you know, if you didn’t already, even we get it wrong.